The era of classified ads in newspapers is over. Social media has become the most cost-efficient way to reach the largest amount of people. Most businesses today have some sort of online presence, with 88% of businesses using social media for marketing. Here are ten tips for you to keep in mind when developing your social media strategy.
1. Know Your Audience
When it comes to social media, different demographics enjoy different content. Everything posted on social media should be targeted towards your audience, from the photos you post and the way you speak should try to appeal to your audience, whether it be a certain age, race or culture.
2. Be an Active User
For many business owners, it’s easy to post and then leave social media because you have other things to focus on. However, being an active user and liking, commenting, and sharing posts from other people will give you much visibility when you’re just starting out. When you like and comment on other people’s posts, people will be more inclined to look at your social media because they feel like you care about them and what they have to say.
Instagram’s business platform enables companies to advertise through its Stories feature. Source.
3. Check out the Competition
It’s easy to shy away from seeing your competitor’s success, but it’s better to learn from their success. The content they provide will show you what their customers and what your future customers will enjoy.
4. Emphasize Your Brand’s Value
What are you trying to sell? A healthy lifestyle? The newest piece of tech? Try to provide something to people that they don’t already have. Don’t be afraid to add educational content to your social media, even if it’s just a quick fact about if your materials are sustainably sourced, or current facts about the industry you’re operating in that you hope to do differently. When posting on social media, quality over quantity is everything.
5. Don’t Always Try to Sell
People don’t always want to be pushed products. If you think of your social media as just another sales page, you’ll lose engagement very quickly. Aside from your products, your social media should reflect the interests of your brand. If you’re a personal fitness brand, you can include motivational posts or quotes. Sprinkling in posts about your employees will humanize your business and boost morale within your team. Educational posts can pique consumer’s curiosity and teach them something new. Constantly trying to make a sale will drive followers away.
6. Work with Influencers
Influencers have tons of followers. If you find an influencer whose brand aligns with yours, consider contacting them in order to have them market your product or service. This might include sending them free or discounted merchandise, but it might be worth it to reach an audience that you know would be interested in what you’re selling. Influencers don’t have to overtly advertise your product either. Something as innocuous as a well-placed product in a carefully curated post can really speak to people and get them thinking about why their favorite influencer uses your product.
When there are conferences dedicated to social media, such as Social Media Week, the hyperbole that rooms full of influencers exist becomes real. Source.
7. Make It Buyer Friendly
Include the link to your business on your Instagram Bio, or have it as a pinned post on your business’s Facebook Page. Make your website mobile-friendly, since most people use social media on their phone.
8. Figure out Who’s Paying Attention
Social media sites like Instagram have a business account option. Instagram will give you some analytics on who follows your business, including the gender, age, city and when your followers are most active.
9. Look at User Feedback
Your users will tell you a lot without you having to ask. You should look at your social media accounts and check for which posts were the most successful. Which posts got the most likes, or got the most consumers engaged? Adjust your strategy accordingly if users like one type of post better than others.
10. Set Measurable Goals
For many business owners, social media can be daunting. It’s easy to be discouraged when there is not a lot of traffic from your customers within weeks of starting. However, it’s better to have small weekly goals and watch your followers grow slowly but steadily. Some goals can be to try to post 10 comments a week or even partner with at least one account a week that will feature your social media.
These tips might seem like a lot to think about now, but the more you put them into practice, the more natural social media will feel. At the end of the day, social media is just a new way to engage with your followers. Treat and talk to people on social media as if they were coming into your store and your customers will appreciate it.